The NXL LVL brand beat competitors backed by big beverage conglomerates to be named “Best New Product” of the year from CSP Magazine’s annual Retailer Choice Awards. The company’s executive team has been instrumental in building top-tier brands like Sobe, Arizona Iced Tea, Xyience, and Ignite International, and has quickly achieved a number of major corporate milestones.
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The company also signed a multi-year deal as the official water of the MMA’s Professional Fighters League (PFL). launched NXT LVL in 2021 with a string of high-profile endorsements that include boxing legend Manny Pacquiao, Grammy-winning rapper and professional esports gamer T-Pain, and former UFC champion and PFL MMA Fighter Anthony Pettis. The company is also in active talks with a number of other key retailers to stock America’s shelves with the NXT LVL brand of performance beverages. MAPCO, the Franklin, Tenn.-based convenience store chain is celebrating the rollout of NXT LVL with promotions all summer long, offering 15 cents off a gallon of gas for MAPCO MY Reward$ customers who buy two cans of the performance drink. Takeover has also announced distribution with Lowes Foods and is now available at the more than 300 MAPCO Express locations across six Southeastern states. Sprouts marks another major deal for Takeover’s NXT LVL brand as the independent performance beverage company continues the rollout of its national distribution strategy. “This just adds to the incredible momentum we’ve had since launching last year.” “NXT LVL has been on fire securing retail partnerships nationwide with Mike Costello at the helm as Chief Sales Officer heading our national sales and broker partnerships,” said NXT LVL Chief Operating Officer Mike Tzanetatos. market through partnerships with Sprouts, Bristol Farms, Whole Foods, and other retail giants. Libations is an El Segundo, Calif.-based company that helps startup beverage brands quickly build scale in the lucrative Western U.S. Entry into Sprout’s is the direct result of Takeover joining L.A, Libations’ beverage incubator program in March.
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